Five Ways to Market Your Luxury Real Estate

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Listing a luxury home is a bit different than listing a typical single-family residence. In addition to the higher price tag, buyers in this range are also looking for high-quality fixtures and materials, upgraded features, neighborhood amenities, and the potential for appreciation. Need more help? Corner to Corner Cleaning invites you to keep reading!

Your Listing

Having a professional real estate agent on your team is critical to getting top dollar for your luxury property. Look for an agent who specializes in lux home sales. They will have in-depth knowledge of the market, of the competition, and they’ll have access to buyers with the ability to purchase in your price range. In addition, they will know what kinds of features luxury buyers look for, and will help stage and list your home in a way that can help you realize the very best prices. According to Design Wanted, the top “must-have” luxury features in today’s market include high-tech capabilities, decked-out kitchens, and beautifully appointed bathrooms.

While preparing your listing, it’s important to determine just how much you have left to pay on your mortgage. That way, you can go into your listing with an understanding of how much money you still owe. Online tools and calculators can help you with this calculation, should you decide to pursue it.

Home Prep

Outside of the luxury market, you can make minor repairs and upgrades to give your home curb appeal. For example, a fresh coat of paint and a professional cleaning from Corner to Corner Cleaning can give you an edge in the under-$400K market. In the lux game, you need to step it up a bit. Modernizing fixtures, adding new high-quality flooring, and revamping outdoor space may be in order. According to US News & World Report, indoor/outdoor living is also big in the luxury home market, so creative landscaping and lavish outdoor features will be a draw. You will need to stand out in your neighborhood to attract top buyers, and your listing agent can direct you on how best to showcase your home.

Staging

Staging, or presenting your home from a visual perspective, is pivotal in the luxury market. Your agent will likely recommend packing up the majority of personal items and making the house look like a model home. This might include setting the dining room table for a fancy dinner, bringing in large plants and fresh flowers, adding extra lighting, artwork, and potentially even borrowed high-end furniture to make the home look as upscale as possible. You’ll need to hire professional cleaners to make the place sparkle from top to bottom, including power washing the exterior, steam cleaning tile, and scrubbing every inch of cabinetry and fixtures, as well as windows, so the place shines.

Curb Appeal

Luxury homes are often customized, and you’ll want to draw in potential buyers from the first glance. Landscaping should be in pristine condition — remove dead or scraggly bushes, trees and flowers, and repair any cracks in the sidewalk or driveway. Landscape lighting can spotlight your home — literally and figuratively. Up-lighting on trees and soffit lighting can really make a home a standout. If you’re listing around the holidays, professional-level home décor can also draw a crowd. While personal touches are lovely in a home when you live there, keep in mind, you want potential buyers to visualize themselves in the space, so keep things neutral where possible.

Marketing Materials

Most regular homes have nice photos and descriptions for online listings, but in the luxury home market, be prepared to create a full-color brochure with glossy professional photos and professionally written copy. A copywriter who specializes in upscale home marketing will use descriptive writing to create a feel for the buyer, placing emphasis on materials, amenities, and neighborhood features. You’ll want to describe special details to convey the true value of the property. Pride of ownership is also critical. Your Realtor may suggest a video tour with music and effects to really draw in potential buyers.

Listing a luxury home requires a lot of moving parts that are all aimed at ensuring you get top dollar for your property. Hiring a real estate expert can help ensure your house is showcased in a dramatic fashion to the right audience.

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